He is the Founder and CEO of World Trade Resource and a Globally Recognized Authority on Leadership Development, Cultural Intelligence, and Global Business Strategy.

Over the course of his career, Dr. Branch has led privately held and multi-billion-dollar publicly traded companies across fifty-five countries while living and working on five continents. He has also been instrumental in global IPOs and has consistently driven transformative growth.

Dr. Branch holds graduate and postgraduate degrees from George Washington University and completed advanced training at Harvard Law School’s Program on International Negotiation. Multilingual and deeply experienced in cross-cultural leadership, he has served multiple terms on the Board of Directors of the National Foreign Trade Council.

As an Advisor, Dr. Branch works with many of the world’s most recognized organizations, including Adidas, the Bill & Melinda Gates Foundation, the NBA, Morgan Stanley, Adobe, Caterpillar, Credit Suisse, and Meta, helping leaders maximize growth, strengthen global teams, and align business performance with Environmental, Social, and Governance (ESG) goals. 

He has created a model that identifies nine cultural competencies that are needed to achieve the full potential of the leader and the business. Each competency is tied to a particular element within that culture (such as time, relationships, communication, and hierarchy). The model shows how relationships and trust are built differently from culture to culture, and how that impacts the business process and bottom line. The model further emphasizes how culture impacts the way one builds strategy, drives sales, and operational performance.

His debut book, Cultural Intelligence in the 21st Century: Driving Inclusion, Revenue, and ESG, draws on his decades of international experience, showing how cultural intelligence increases revenue, valuation, profit, and long-term success.